CEO, Envirosell China
Jin Chen is the pioneer of marketing research in China with more than 20 years of experience. He co-founded and is CEO of South China Marketing Research (SCMR), the CEO of RI China, and the President of TNS China. Jin Chen is an ESOMAR Representative of China and the Rotating President of CMRA. In addition, he is the author of Market Research Practices & Methods.
Favorite Food: salmon sashimi