If observation is the heart of science, then listening is the soul. A crucial part in understanding the human experience is based on asking individuals about their experience. At Envirosell, we use many different interview methods to get at the core of what people are thinking. From structured in-store quantitative surveys done right at the moment the person interacts with the product to in-home qualitative interviews, we can answer questions such as how shoppers plan their next trip to your store and what they think of your product. We dig deep to hear the inner conversations that occurs before, during and after a shopper interacts with the marketplace.
Envirosell’s structured, close-ended questionnaires are tailored to address our clients’ specific concerns. Often conducted after completing their shopping or upon leaving the store, shoppers are intercepted and offered an incentive to complete a brief questionnaire to gauge their ratings and reactions.
Shop-Along Interviews reveal the realities of retail like nothing else can. One researcher is dedicated to seeking store shoppers who agree to be accompanied and taped throughout their experience in the store, home, restaurant or other environment. While there is a general guideline to the questioning, the process is organic in nature and captures issues that are particularly important to the individual shoppers.
Shoppers are asked about their likes and dislikes within their homes and discuss the roles of the brand/product in their lives. Interviewers fully document respondent’s experience by traveling to their home as well.
Similar to Shop-Along Interviews and In-Home Interviews, Telephone Interviews can be completed on any scale and engage the interviewed individual in a fast and effective way. Determining discussion points is a collaborative process of addressing clients needs and applying Envirosell experience.
Sales Associate Interviews
Store managers and sales associates are the face of store, product or brand. Envirosell researchers conduct open-ended conversations with employees to identify strengths and details from the perspective of those who are on the front lines.
The insights gained from our efficient Focus Groups both enrich and empower our unique consulting practice. Whether it’s evaluating a brand, product, service or environment, Focus Groups provide a high-level overview of what’s working and what’s hindering the shopper experience by getting fast, honest, smart feedback.
We've established a successful practice utilizing Online Surveys to understand what factors influence the effectiveness of merchandising and the shopper's purchase decision process.
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