Successful retail marketing is the result of the careful orchestration of product, pricing, placement, promotion and people.  Getting the balance right between all the elements can mean the difference between a sale and a walkout.  Understanding a shopper’s confusion, anxiety and frustration in the actual shopping process can help ensure that the in-store experience strengthens the relationship between the shopper and the retailer and brands.  Both manufacturers and retailers benefit from a better understanding of the shopper purchase decision process, as it helps when addressing the customer's actual in-store needs.

By combining a series of qualitative investigation techniques, with empirical, quantitative analyses of how consumers actually shop the category, we provide an analysis of both the psychological process as well as the functional in-store shopping process.  This allows for a detailed understanding of how the shoppers’ mental process translates into the physical act of shopping.  As a retailer (or manufacturer) struggles with how to organize, present and communicate the category offering at the point of sale, there is no substitute for knowing the details of how the category is really shopped, and why.  Envirosell specializes in understanding the Realities of Retail.

Whatever your environment - stores, airports, malls, civic centers - we help you understand how people use your space, and why. From entry to exit, we watch and measure the entire shopping experience.

Our goal is to help you understand the ways your customers navigate your store. When planning and design meet the "real world" of retail, customers never fail to surprise.

RETAIL- Our methodology takes the store environment and breaks it down into components: fixtures, section adjacencies, signage and overall ambiance, so you can build and optimize your in-store experience.

FINANCIAL- Understanding how customers "shop" your branches and interact with staff gives you the tools to make informed decisions in design, communication strategies and operational issues.

FOOD SERVICE- We use our methodology to understand the impact of physical layout, signage, menu boards and ordering systems on the food service experience. We examine the entire service process, from entry to exit, for a complete picture of the customer’s journey.

How do you know if you are you using the right techniques to reach your customers? Our in-depth analysis helps you to fine-tune your in-store marketing strategy toward its intended purpose, target audience and target environment.

While information architecture is critical to 21st-century commerce, understanding how customers interact with signage, POP displays and interactives is crucial for success. We frame our findings into three key aspects: content, positioning and density. Our methodologies aim to capture that interaction “on location.”

Common studies include:
Interactivity: Can customers easily “test drive” your products?
Applicability: Does the technology serve a practical purpose or meet a need?
Opportunity: Is signage placement and messaging designed to meet actual shopper behavior as it varies between different zones of your aisle or store?
Functionality: Does the interactive fixture innovate or complicate the customer's experience?

Focus groups tell an important part of the story, but only half of it. While they reveal how shoppers feel about a product/design, Envirosell’s In-Store Package Design Study captures what the shopper is actually doing at the point-of-sale.

Too often, we find that prototype package design, after being approved in focus groups, does poorly on shelf at retail where there are different lighting conditions, crowding, and a sea of competing products. Our In-Store Package Design Study ensures that the package works both in the focus group, and on the shelf. We take the prototype assessment one-step-further by measuring in-store design with real shoppers.

With the ability to measure up to four designs at once, we can use our methodologies to:

• Measure overall capture power
• Time how long the shopper reads the package. How many seconds for each side of the package?
• Determine if the shopper picks up the package and compares it to other brands
• Determine if price comparisons are happening at the shelf

Windows are the new billboard. Walking speeds, sidewalk density patterns, and the ways people behave when they walk both alone and in groups are all factors in creating a powerful, profitable store window display.

An Envirosell Window Study can provide

• Practical and actionable information as it relates to design and marketing in store window displays
• Display Performance Evaluations
• Recommendations based on seasonal or spatial challenges
• Competitive Design Evaluations
• Viewer demographic and group size
• The right tools to create an effective store window

A Window Study is a fast and effective means of improving qualified store traffic. Envirosell’s research and consulting practice has helped retailers understand shopper decisions, both in-store and out, for more than 25 years.  There is no substitute for knowing how a shopper makes an entry decision and why.  Envirosell specializes in the realities of retail, starting outside the point of entry and continuing throughout the customer experience.

While other companies may be focused on providing efficiency solutions using faster equipment and machinery, we at Envirosell use our trademark observational skills to factor human nuances into an equation that technology can overlook. Our methodologies allow us to quantify complex operational dynamics and help clients optimize their processes.

Envirosell’s Behind the Counter research gives clients the ability to focus on the human element in employee and customer interaction, providing recommendations that are both natural and logical combinations of tasks. Envirosell’s Behind the Counter offers clients solutions that provide a holistic view of transactional and non-transactional activities, helping determine areas that can be streamlined, including:

• Physical Environment Issues
• Customer Visual Perspective of Operations
• Multi-tasking Assessment
• Staff Modeling