Diana Dawson has worked for Envirosell since 2002. During her time with Envirosell, Diana has served as a Project Associate, Manager and Research Director. In this capacity, she has conducted in-store research for clients such as Samsung, PetSmart, Verizon, Target, Macy’s, Victoria’s Secret, L.L. Bean, REI and Whole Foods. Currently, Diana is Envirosell’s Consulting Director and works with many clients such as Estee Lauder, Microsoft, adidas, Bath & Body Works, Office Depot, Crayola and MetroPCS. As a consultant, she is able to assist retailers with decisions regarding many in-store issues ranging from store, fixture and signage design to improving the customer experience and associate training.
She earned a B.F.A. from Baylor University and an M.F.A. from the University of Iowa.
When she is not standing in a store, she can be found standing on the sidelines as a soccer mom.
Regardless, she spends a lot of money on comfortable shoes.