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At the heart of all science is observation. From Jane Goodall's research to the physicists running experiment at the Hadron Collider, observation is the basis for all science. At Envirosell, our research is grounded in observation. Whether it is through the eyes of our trackers or through the lenses of our cameras, we observe how humans interact with the spaces through which they travel and the elements they encounter. Be it for shopping, traveling, eating, or leisure, we measure these activities with quantitative metrics. These metrics, along with our qualitative thinking, are the baseline to knowing what is working and not working for our client’s space.
Seeing is believing. In our 25 years, we’ve spotted, scanned and scrutinized to quantify more than 1000 different measures of human behavior. Our first-person observation of shoppers in real-time record specific behavior and pathways throughout any commercial space or retail environment.
We focus on analyzing the Customer Experience by applying techniques and insights to find solution-based answers involving the integration of store layouts, merchandising and operations. We want to know not just what happens, but why it happens.
If a picture is worth a thousand words, videotape from six cameras recording eight hours a day for three days in four markets is…well, you get the idea. Sales floors, concourses and lobbies, boutiques and big boxes: we capture all of the places where people, products and services meet.
Video illustrates our data and brings the on-site experience into the boardroom with accuracy, efficiency, and an ongoing record that can be revisited without re-creating the entire research process.
Mobile Eye Tracking
Seeing how and what your customer sees is critical for understanding your customers point of view. Envirosell offers eye tracking as a tool to learn how your customer experiences your brand—be that a store, aisle, kiosk, shelf or product. Mobile Eye tracking enabled us to track the eye movements of real shoppers in a real world shopping experience. Typically, recruited at the store entrance, we are able to see what these real shoppers actually looked at thus showing us what visual cues influence their shopping behavior.
These authentic shopper journeys provided us with detailed information about what visual elements shoppers actually noticed, what elements they used at different stages in the decision process, and how they interacted with products on the shelf and on the displays.
Why use mobile eye tracking over other methodologies? The human eye continuously captures information yet only a fraction of that information leads to a conscious recognition of the image. When someone notices something, it is usually impossible for the person to articulate what exactly caught their attention. Eye tracking allows us to see what exactly caught their eye’s attention.
For more information please call us at 212-673-9100 or