Our methodologies take the store environment and break it down into components: fixtures, section adjacencies, signage and overall ambiance, so you can build and optimize your in-store experience.

We use our methodologies to understand the impact of physical layout, signage, menu boards and ordering systems on the food service experience. We examine the entire service process, from entry to exit, for a complete picture of the customer’s journey.

Understanding how customers "shop" your branches and interact with staff gives you the tools to make informed decisions in design, communication strategies and operational issues.

Envirsosell has over 25 years of experience studying Consumer Packaged Goods in a variety of retail environments. As a retailer (or manufacturer) struggles with how to organize, present and communicate the category offering at the point of sale, there is no substitute for knowing the details of how the category is really shopped and why.

The success of a healthcare facility is determined by the same principles that guide the success of a commercial facility. By combining a series of qualitative investigation techniques that uncover hypotheses, with empirical and quantitative analyses of how visitors utilize the space, we provide an analysis of both the psychological process as well as the functional utilization process – and identify ways to enhance and improve performance.

Envirosell has over 25 years of experience conducting research within a variety of environment include stores, banks, restaurants, libraries, shopping malls, convenience stores and big box retailers. Our methodologies utilize qualitative observation techniques, mapping programs, attitudinal interviews, and small video cameras to capture consumer/passenger behavior patterns. As a research agency, we have been pioneers in developing research systems to document and analyze shopping behavior.

Our extensive history of understanding how people shop, and specifically how product is shopped, is one of our strongest assets.  We have studied large spaces such as banks, shopping malls, and hotels, as well as traditional large retail environments. Additionally, we have worked with libraries to help them understand how their space is being used and how to better accommodate visitors.  We have established a successful practice in understanding what factors impact consumer behavior.