After reading Why We Buy, Mr. Natale of Maine Business says, "I would recommend it to anyone." If you live in Maine, he'll even lend you his copy.
Loretta Foo interviews Paco about his books and behavioral trends on Radio Singapore International. Listen below
While updating our archives, we came upon this photo of Paco, circa 1976. Paco was filming––yes that’s a super 8 film camera––traffic patterns at Rockefeller Center, a revolutionary idea for its time.