Paco Underhill is our Founder, CEO and President. His first book, Why We Buy: The Science of Shopping has been published in twenty-seven languages, and has sold more copies than any other retail book in history. His columns and editorials have appeared in the New York Times, Money Magazine and the Wall Street Journal among others.  

Paco is the only foreigner ever to serve on the Board of Advisors at Hakuhodo – Japan's second largest Advertising Agency. With Hakuhodo, he has collaborated on manga-based retail guides, available in Japanese, Korean and Chinese.

Paco is currently working on new book whose working title is The Female Factor - The Worship of Goddesses. In it, he reviews how the changing status of women is affecting the physical world we live in.

Paco is a captivating motivational speaker. In 2008, speaking engagements took him to 19 countries on 6 continents. For more information on having Paco speak at your gathering, click here.

 
To purchase autographed copies of Paco's bestselling books, click here.