Envirosell - Paco's Reading List

paco's reading list

Paco's Reading List

	Shopper Marketing By Markus Stahlberg and Ville Maila Paco leads off Shopper Marketing with a chapter on the basics of the ‘Science of Shopping.’ Comprised of 35 expert contributors from around the world, this book provides advice regarding shopper needs and trends, retail environments, effective packaging and much more.
	City: Rediscovering the Center By William H. Whyte Forward by Paco Underhill
	The Mom & Pop Store By Robert Spector "A warm and personal look at the entry point of American emigrant entrepreneurship. The Mom & Pop Store is part Studs Terkel, part Bill Bryson, as Spector mixes family history with his vast knowledge of retail."
	Why We Shop By Jim Pooler "This book is about the religion of shopping and rituals of acquisition. Detailed and thoughtful."
	Retail Superstars By George Whalin "Independents do it better. George likes Retail Mavericks, the places where the visionaries are still at the wheel. Great stories."
	Branding the Man By Bertrand Pellegrin "The tender gender gets deconstructed in Bertrand Pellegrin's delightful book on men's shopping behavior. Branding the Man is a thoughtful and practical guide for the global retail community as well as for anyone who has ever been mystified by the sense and sensibility of the American male consumer."
	Passion Brands By Kate Newlin “Newlin is dissecting passion as a branding exercise. Timely, thoughtful, and as ever erudite. I love reading her stuff.”
	But Wait…There’s More! By Remy Stern “Nothing is more joyously or obnoxiously American than the infomercial. This is a book for everyone who is, or once was, a late-night TV junkie.”
	Buyology By Martin Lindstrom Forward by Paco Underhill
	Cheap By David Bosshart “David Bosshart challenges the idea of cheap. Just as the word ‘cheap’ comes explosively out of the mouth of consumers so does his analysis leap from the page.”
	One Nation Under Goods By James J. Farrell “The Mall is the dipstick of our 20th–century culture. It’s a quart down and dirty and James Farrell is telling us why.”
	Boom By Mary Brown & Carol Orsborn, Ph.D. “This book’s challenge to the marketing community is to wake up and rethink just who it is that has control over the economic purse strings. In the historical model, the man spent his money and the woman spent the family’s money. In 2006, Boomer women not only have their own money – they have a lot of money.”
	Category Killers By Robert Spector “Robert Spector is America’s preeminent retail historian. In the tradition of Stephen Ambrose, Spector’s books are aimed at a popular audience looking for an enjoyable and informative read.”
	Citizen Brand By Marc Gobé "Marc is writing about turning the twentieth-century sword of marketing into the twenty-first century plowshare. We’ve changed, and so has the engine of marketing and branding.”